Lead Generation
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Act-On

by Act-On Software

With Act-On's email marketing, customers can be segmented into lists by a variety of categories, making it easy to tightly focus on a particular target market within that email group. The software offers effective website tracking, which gives businesses complete visibility into the types of customers that are visiting their site, as well as their activities.

Campaign Monitor

by Campaign Monitor

Campaign Monitor’s tools enable users to customize and grow their email lists so they can target relevant contacts with relevant messages. The solution also provides real-time insights related to email performance and campaign activity.

Marketo

by Marketo

This marketing suite features integrated applications that deliver a range of capabilities including marketing automation, social marketing, lead nurturing, budget management, analytics, sales insight, and website personalization.

Infusionsoft

by Infusionsoft

It features lead generation tools and marketing automation, email and social media tools to engage and convert leads. Customer relationship management (CRM) functionality aids users in attracting leads, streamlining sales and closing deals.

Pardot

by Pardot

The Pardot suite includes products with functionality that includes lead management, batch email marketing, automated drip marketing and real-time sales alerts. The system has particularly been recognized for its lead scoring capability. The Enterprise edition offers more advanced capabilities such as custom security controls, increased storage space and a dedicated IP address.

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