Yotpo’s premium offering provides a range of integrations with third-party rating systems, such as Google Seller Ratings, as well as Facebook and Twitter. These features aim to improve e-commerce sites’ SEO and help companies expand their reach through social media channels.Yotpo’s offerings include a number of content marketing features, such as email marketing, marketing automation and analytics, social marketing, marketing resource management, search and mobile marketing.
ActiveCampaign’s email marketing and marketing automation applications include drag-and-drop email design, lead capture forms, social integration and tracking, lead segmentation, website tracking and email campaign reporting.While ActiveCampaign integrates with several leading third-party CRM solutions, it also offers its own sales force automation (SFA) features, including contact management, drag-and-drop deal tracking, pipeline management and lead scoring.
by Act-On Software
With Act-On's email marketing, customers can be segmented into lists by a variety of categories, making it easy to tightly focus on a particular target market within that email group. The software offers effective website tracking, which gives businesses complete visibility into the types of customers that are visiting their site, as well as their activities.
The Pardot suite includes products with functionality that includes lead management, batch email marketing, automated drip marketing and real-time sales alerts. The system has particularly been recognized for its lead scoring capability. The Enterprise edition offers more advanced capabilities such as custom security controls, increased storage space and a dedicated IP address.